VEIL.AI takes data anonymization and synthetization to the next level

“Our unique technology makes it possible to use health data in ways that were not possible before,” says Tuomo Pentikäinen, CEO and Co-Founder of VEIL.AI.

VEIL.AI wants to facilitate accessibility and use of sensitive health data for new discoveries and better decision-making in healthcare. “We are committed to safe-keeping individual privacy with maximum privacy protection and data utility,” adds Pentikäinen.

As far as privacy is concerned, data security is different depending on the data content. The highest risk is with raw or original data, where all the identifying information is available. This is, obviously, high risk data.

“The next step is pseudonymized data where personal identifiers are masked to some degree. However, with some effort, the identities can often be figured out,” Pentikäinen describes this medium risk category.

Then there is anonymized data which has been scrubbed of all identifiable data and, also, of variable combinations that can be utilized to infer data subjects’ identity – this constitutes low risk data.

“Finally, there is synthetic data which is statistical data based on real data and data models. Here, the risk is minimal.”