Harness the trend
The story behind MedicubeX started when co-founders Heikki Rautajoki and Vili Kostamo first came together in a joint Academy of Finland – University of Helsinki – HUS–VTT research project for non-invasive diabetes screening in 2016. Later in 2018 – inspired by the prospects of noninvasive testing – discussions on emerging retail clinics started which would later lead to the founding of MedicubeX. The founders probed the field of autonomous, non-invasive health kiosks and potential tech contributors in Europe, seeing the beginnings of a rising trend.
Vili Kostamo became the CEO of the startup that was finally founded in March 2020, after three years of preparation. Just about to graduate as an MD from the University of Helsinki, Kostamo has already done clinical work in multiple different environments.
“I feel this has given me a fresh outlook on different operational strategies and conditions currently at play in Finland,” he says.
A brush with industrial engineering and healthcare consulting in the past left Kostamo with the feeling that the greatest population-level effects are not achieved one-on-one with patients, but on the system level.
“This, and a lifelong interest in technology come together with medicine in MedicubeX.”
Eye of the storm
Being that the company was launched in the midst of the historical Covid-19 pandemic, MedicubeX has certainly entered interesting waters. According to Kostamo, the current situation has forced advancements in global preventive care thinking, telemedicine and healthcare automation as a side effect.
“We at MedicubeX want to offer the best possible tools for healthcare services and individuals for increased autonomy, quality of care and cost effectiveness. Pandemic or not, remote work, remote appointments and automation are the future.”
Kostamo is convinced that the European self-service kiosk market is only taking its first steps in healthcare. “There is a lot to be done. We aim to be the leading manufacturer of eHealth stations in Europe by 2025.”