“Be agile and pivot fast”
The fundaments of taking new digital technology to use in healthcare has been there for decades, at least on discussion level. When Covid-19 hit hard and unexpectedly, health technology finally got a flying start.
“According to our study, it seems that Finland has followed the global trend in Covid-19: Winning companies are the ones with a solution for digital health or diagnostics or the ones that have been able to adjust their business quickly. The acute crisis has made the demand for novel digital solutions in healthcare go through the roof, and the new solutions will stay in use from now on”, comments Lauri Kuronen, Business Advisor, Health Capital Helsinki.
“Crisis is always an opportunity for some, if you are agile and able to pivot fast. As a tip for startups in the future, take into consideration and play with various scenarios of your business as part of your strategy planning. Then it’s easier to react and scale your business, whatever happens”, Kuronen says.
Health Capital Helsinki thanks all the companies that contributed in the survey. We got a good overview of your needs and hope to be able to support you in the future.
More experiences from the companies
About the impact on Covid-19 on business
“Traditional medtech business is a bit cautious now but growth within new solutions supported by data is arising. We are now in traffic lights and looking forward to yellow light to turn bright green.” –Innokas Medical
“Very positive impact as we were able to make a diagnostic test for Covid-19.” –Abacus Diagnostica
“Increased demand both from existing customers as well as from new ones for critical communications and alerting. Business has grown roughly speaking 60%.” –Secapp
“Since Covid-19 started there has been urgent need for trustworthy testing services for personal protective equipment and medical devices. We have tested the preformance of the materials and products for tens of different vendors, including the new Finnish protective equipment manufacturers.” –Measur
About the future post-Covid-19
“We will be leaner, stronger and more efficient. The pandemic has helped us to streamline the processes, especially the sales process. We have learned a lot about remote sales and are now utilizing virtual meetings as a natural part of our sales work.” –Ascom
“Our rapid response to the Covid-19 pandemic and ability to leverage our existing technologies and expertise amid a global crisis, including in supply chain management and manufacturing, has been a further validation that we have all the tools to succeed in our goal.” –Mobidiag
“Better than ever. We are a profitable fast-growing company eyes on the international market. Covid-19 made us believe in our execution capabilities even more.” –Measur
“The situation is also opportunity to approach new markets with new solutions and services.” –Innokas Medical