Wellbeing apps on the rise
According to estimates, the mental health apps market is around $890 million and growing rapidly. With perhaps a billion knowledge workers out there, it’s certainly true that there is great potential for stress-free sounds.
“So far, we’ve analyzed the feedback of over 5,000 paid users,” says Pesonen.
It is estimated that the mental health apps market is around $890 million and growing rapidly.
The positive results from being immersed in the “total audio experience” show physical relaxation, mental clarity, relieving stress and pain, understanding aspects of oneself, deepened sense of presence and awareness, better emotional expression and social inclusion…
“The key thing is re-energizing the neurological network and measuring the impact. Once we start getting data, this allows for more personalized and meaningful content,” he explains.
Go-to-market in 2023
Pesonen’s initial company Nature Solutions for B2B wellbeing solutions was started in December 2017, and he already had an idea for the app at the time.
“However, I didn’t want to proceed right then, even if the first wave of mental health apps was occurring then. We wanted to wait until we could use AI to make it more customized.”
With the prototype already making the rounds with select partners, the actual go-to-market is in the cards for 2023.
“We want to contribute to establishing a premium category of wellbeing apps, with full onboarding and community services, along with interaction with peers and professionals.”